William Cuddy

UX DESIGNER • RESEARCHER • STORYTELLER • UI DESIGNER • COPYWRITER •

PROTOTYPER • EXPERIENCED USER • STORYBOARDER • INTERVIEWER •

INTERACTION DESIGNER • USER ADVOCATE • BRAND VISUALIZER • USABILITY SPECIALIST • PHOTOSHOPPER •

GRAPHIC DESIGNER • THOUGHTFUL RESEARCHER • UX WRITER • IMAGINER • STRATEGIST • CONTENT CREATOR • TEAM-PLAYER •

WILLIAM CUDDY • WILLIAM CUDDY • WILLIAM CUDDY • WILLIAM CUDDY • WILLIAM CUDDY •

WORK

ABOUT

Hi, I'm William.

A UX Designer, writer, and researcher based in Calgary. Currently working as a freelance designer,
I focus on aesthetics as well as ease-of-use, constantly finding new ways to balance the two in an
ever-changing design landscape.

I am tech-obsessed, and have been for most of my life. I am looking forward to working with new tools in AI and being at the forefront of a new paradigm in how we work, both in UX and outside of it.

I often play Badminton in my free time, and I love to experience nature in all its beauty, especially being so close to the Rockies.

RESUMÉ

EXPERIENCE

Horizn Studios, Toronto office,
remote from Calgary, AB

January 2023 - July 2023

Digital Content and UX Writer

• Delivered top-notch mobile/online app simulators for the banking industry, implemented and updated a11y copy
• Streamlined delivery of UX copy through efficient ticket management using JIRA, collaborating asynchronously
• Elevated product design with insightful feedback and optimized team workflows for unparalleled efficiency

Freelance, Calgary, AB

October 2021 - Present

UX/UI Designer, Writer, Researcher

• Delivered exceptional user experiences, combining research with UX workflows, leading to 100% client satisfaction
• Directed client branding, providing well-documented brand guidelines justified by demographic research
• Demonstrated results through presentations and dialogue with clients, which led to 50% repeat business
• Wrote user-friendly copy, constructed by referencing user feedback collected from new and repeat customers
• Consulted users with a11y needs and referenced WCAG 2.2 guidelines to exceed accessibility standards

N&N Vintage Costume Jewelry, Toronto, ON

May 2022 - June 2022

UX Designer/Consultant

• Overhauled the UX and web design for N&N’s e-commerce pages, which translated into a 30% higher clickthrough rate and 50% longer page interactions
• Crafted new micro and macro copy for body text and SEO, which resulted in a 23% lower churn rate
• Strategized with stakeholders to accomplish a full brand overhaul including stationary and marketing materials, maintaining consistent dialogue to ensure redesigns were completed within a strict 2-week timeline

N&N Vintage Costume Jewelry, Toronto, ON

May 2022 - June 2022

UX Designer/Consultant

• Facilitated and was instrumental in the repair/preservation of 400+ rare costume jewelry pieces dating from the early 20^th century, which created $150k+ in online sales and increased inventory stock by +15%
• Created digital macros to speed up company workflows, which resulted in over 40% less time spent on inventory photography and management
• Corresponded with users and addressed dozens of customer requests and generated +50% repeat business

EDUCATION

Coursera - Online Certificate

October 2021 - April 2022

Google UX Design Professional Certificate

University of Toronto - Victoria College, Toronto, ON, Canada

Honours Bachelor of Arts (B.A) – History and Political Science Double Major

• Graduated with High Distinction

EXTRACURRICULAR

The Varsity Newspaper, Toronto, ON

September 2018 - April 2019

Commissioned Contributor

• Contributed opinion pieces to The Varsity student newspaper at the University of Toronto, with 10k+ monthly readers
• Conducted interviews with community members and collected deep research to ensure article accuracy

Victoria University Students’ Administrative Council, Toronto, ON

September 2014 - March 2016

Councillor

• Curated marketing and brand materials for student groups using Adobe Creative Suite including Photoshop and Illustrator
• Introduced user interface solutions for the official website as well as web assets and graphic elements
• Produced social media marketing to improve student engagement and participation in events